Pedro Riera

Degree in Economics Sciences and Business Administration at ESADE. Before joining SEELIGER Y CONDE he was President and General Manager of APPLE COMPUTER ESPAÑA as well as Member of APPLE EUROPEAN MANAGEMENT TEAM. Prior to this, and for 20 years, he worked at IBM in different positions: Sales and Marketing Manager for Spain; Commercial Policy Manager for IBM Europe, based in Paris. Back to Spain, he became HR/IR Manager for three years and, later again in Paris, Assistant to the Vice-President of IBM Europe; in 1982 he returned to Paris, responsible for the launch of the IBM PC in Europe. Again in Spain, he held the position of General Manager IBM Distribuidora de Productos and, in 1986, he was appointed Commercial Director IBM ESPAÑA. In May 1996, he joined SEELIGER Y CONDE as a partner. He specialises in hi-tech, telecommunications and information technology.

Certified in Executive Coaching

pedro.riera@syc-amrop.es