
Started his career in 1980, in the Consumer Goods Sector where he occupied high level positions during 25 years. Has been Iberia Sales Director at Kellogg's, Marketing VP at Frito Lay (PepsiCo) in USA, General Manager at Cruz Verde Legrain (Sara Lee), CEO for Southern Europe at Sara Lee and CEO of Fragrances and Personal Care at Puig group, from 2000 to 2005. He was General Manager at Ovideo, Bassat, Sport, when that company organised the opening and closing ceremonies at the Olympic Games of Barcelona'92. He is also advisor to the pharmaceutical group Uriach. In 2006 joins Seeliger y Conde as Partner, specialised in Consumer Goods.